Sportsman’s Guide & The Golf Warehouse join the
BHG Ventures portfolio
Southfield, MI, August 27, 2021–

In a deal finalized this week, BHG Ventures acquired a pair of leading online sporting goods and equipment retailers, Sportsman’s Guide (SG) and The Golf Warehouse (TGW).

“This is an exciting opportunity for our team and customers,” noted SG/TGW CEO Franz Weiglein. “A renewed focus on our companies will create exciting opportunities for our employees and bring additional investment and growth to enhance our customer experience. Our base of customers will benefit from the stability and investment of the next generation of our company’s ownership.”

BHG Ventures recognized these companies provided a unique opportunity to capture the accelerating tailwinds within the fitness and recreation industry, particularly the growing demand for high-quality, easy-to-access sporting goods and equipment. Cascade Partners led the assessment and diligence and arranged the debt financing for this acquisition.

“These companies have been pioneers in the digital space, creating an extraordinary foundation from which to build,” said Cascade Partners’ Managing Director Rajesh Kothari. “BHG’s focus on the market segment will allow the companies to expand their offerings and geographic reach, and meet customer needs even further.”

About Sportsman’s Guide™

Sportsman’s Guide™ is a premier outdoor sporting goods and hunting accessories retailer located in St. Paul, Minnesota. Since its founding in 1976, the company has been a supplier of top-quality outdoor sporting goods, and hunting, fishing, and camping gear and accessories via

About The Golf Warehouse™

The Golf Warehouse™, based in Wichita, Kansas, was founded in 1998 and has become a leading e-tailer offering consumers brand names and private label offerings in the golf, baseball, and softball markets. Consumers can shop for the best selection of clubs, shoes, apparel, equipment, and more directly from

About BHG Ventures

BHG Ventures is a private Midwest-based firm that focuses on investing in companies and people to create lasting value and opportunities for growth by drawing on a history of success serving consumers. BHG invests in leading companies in the recreation & fitness, health & recreation, and services in & around the home sectors of the economy.

About Cascade Partners

Cascade Partners LLC is an investment banking and private investment firm serving entrepreneurs,
businesses, family offices, and investors active in the middle market. Drawing on its principals’ deep management, investment, and transaction experience, Cascade Partners provides the guidance and resources necessary to navigate the complexities of managing growth, acquisitions, divestitures, financing, and other strategic initiatives. Cascade Partners has offices throughout the Midwest United States, including Detroit, Michigan, and Cleveland, Ohio.

For additional information, please contact: Rajesh Kothari at 248-430-7723 or or Arjun Murthy at 248-430-4850 or