Ron Reed

Managing Director

248-419-1460

Ron Reed draws on over 30 years of experience of leadership as an investor, financial advisor and executive in the technology and business services industry.  As a managing director at Cascade Partners, he leads equity investments, divestitures, recapitalizations, acquisitions and other strategic transactions for clients in the B2B technology, healthcare technology and business services sectors. He has also managed several equity funds and dozens of investments from early stage to buy-out to industry roll-ups. 

Previously, Ron was the CEO of NWP, where he led the country’s leading provider of utility recover, utility payment, electronic payment and financial back-office services for over 5000 properties in 44 states executing approximately $5B in financial transactions annually.  Reed was a founding investor, advisor, corporate development leader and ultimately served as its President & CEO.  Ron drove the growth of the business through its sale to RealPage, Inc. (NASDAQ: RP) where he led their utility management business.   

Prior to NWP, Ron was a managing director with Seneca Partners, Inc, an investment banking and private investment firm, that was the predecessor to Cascade Partners. While at Seneca Partners, he acted as an advisor and board member for several mergers, sales for both client engagements and portfolio companies. 

Ron’s career includes leadership and board roles at Endeavor Capital, Pennel Venture Partners, Greenhill & Co. SAVP, Adesso Solutions, Fullscope, Harbinger Corporation, Online Technologies, 7th Online, Compendia Bio, Biotronic NeuroNetwork, Michigan Venture Capital Association, MSU Center for Venture and Private Equity and is an Emeritus Member of the Eastern Michigan University Foundation Board where he was Chairman and remains active on the finance committee.

Ron earned a B.S. in Physics-Engineering from Eastern Michigan University.  He holds a pilot’s license with a seaplane rating and is an avid supporter of several non-profit organizations including the Electronic Frontier Foundation, Eastern Michigan Foundation, and the Astronaut Scholarship Foundation.