Riding the eCommerce M&A Wave was featured on Axial’s Middle Market Review on August 12, 2021.
The growth trajectory of the eCommerce industry has only gone up and to the right since the dawn of the 90s. Currently valued at about $800B, that trend is showing no signs of slowing down. According to eMarketer, eCommerce sales are expected to increase by 18% in 2021, achieving sales milestones that were only projected to come to fruition by 2025.
There are a number of factors driving this growth, which we’ll cover throughout the course of this article:
- Millennials and baby boomers spending more, across longer periods of time
- Significant technological advances leading to an improved online user experience
- Increased prevalence and ease of mobile-based purchasing
- New social media-based shopping platforms with highly sophisticated advertising capabilities
Where there is growth, capital follows. Private equity investors have increasingly targeted the eCommerce space, driving industry consolidation in what remains a highly fragmented, target-rich market.