Ron Reed - Managing Director, Cascade Partners

Ron Reed

Managing Director

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Ron Reed draws on over 30 years of leadership experience as an investor, financial advisor and executive in the technology and business services industry. As a managing director at Cascade Partners, he leads equity investments, divestitures, recapitalizations, acquisitions and other strategic transactions for clients in the B2B technology, healthcare technology and business services sectors. He also managed several equity funds and dozens of investments from early stage, to buy-out, to industry roll-ups.

Before joining Cascade, Reed was the CEO of NWP. He led the country’s leading provider of utility recover, utility payment, electronic payment and financial back-office services for over 5,000 properties in 44 states. During his time at NWP, he executed approximately $5 billion in financial transactions annually. Reed was a founding investor, advisor, corporate development leader and, ultimately, served as NWP’s President & CEO. He drove the growth of the business through its sale to RealPage, Inc. (NASDAQ: RP) where he led their utility management business.

Prior to NWP, Reed was a managing director with Seneca Partners, Inc, an investment banking and private investment firm that was the predecessor to Cascade Partners. While at Seneca Partners, he acted as an advisor and board member for several mergers and sales for client engagements and portfolio companies.

Reed’s career includes leadership and board roles at Endeavor Capital, Pennel Venture Partners, Greenhill & Co. SAVP, Adesso Solutions, Fullscope, Harbinger Corporation, Online Technologies, 7th Online, Compendia Bio, Biotronic NeuroNetwork, Michigan Venture Capital Association and the MSU Center for Venture and Private Equity. He is an Emeritus Member of the Eastern Michigan University Foundation Board where he served as Chairman and remains active on the finance committee.

Ron Reed earned a B.S. in Physics-Engineering from Eastern Michigan University. He holds a pilot’s license with a seaplane rating and is an avid supporter of several non-profit organizations, including the Electronic Frontier Foundation, Eastern Michigan Foundation and the Astronaut Scholarship Foundation.